My post on “Less & More – The Entrepreneurs Toolbox” has been a popular one and my first in-depth follow up on Forecasting has been popular too. I eventually will discuss all of the less and mores in depth and in this post I’m going to share my thoughts on opportunity.

Less Opportunity. You’ve niched yourself. You’ve built the team. Don’t drown in the opportunities that you’ll come across

When it comes to opportunity many entrepreneurs remind me of my dog, Dodger. When I take him for a walk I’m convinced that his thought stream goes something like this: “I have to go pee. Hey, there’s a good tree to pee on. No wait, look at that tree over there! Woah, that tree looks even better. Is that an Oak?”

Entrepreneurs are smart, motivated, and driven. Those traits don’t generally lend themselves well to focusing on a single opportunity. And that’s not good. While other opportunities may present tempting alternatives, the entrepreneur would be best served to focus on the original opportunity and work hard towards achieving it.

It isn’t good to run from one opportunity to the next in an excited frenzy. A start-up has limited resources and as they’re spread thinner over more opportunities, each one has less of a chance to succeed.

You started your company because of an incredible opportunity and you won’t be able to capitalize on it if you’re constantly distracted. Stay focused on the (occasionally tedious) tasks at hand, don’t be tempted by distracting opportunities, and enjoy the rewards when you reach your goal. At that point you’re ready to start exploring the other opportunities.

[Note: this isn't to say that the entrepreneur should go forward blindly. It's important to always be aware of, but not distracted by, other potential opportunities. If you come to the realization that the original opportunity isn't going to be what you thought it was, it's good to know what else is out there.]