I had a discussion w/ Umair of Bubblegen on the subject that you can read here.

It’s a failure to conclude that traditional media will not succeed with new media strategies simply because, to-date, many have struggled to fully utilize and benefit from the edge.

Anyway, I’d be interested in hearing what some of you think.

Plenty of discussion about online video since the sale. Regardless of whether or not YouTube is already wildly profitable I agree with my friend Howard that YouTube is worth a considerable amount in our changing world.

I’m sticking with my points that I raised w/ Umair. For the price, a rounding error for Sony really, the purchase is:

(1) a nice technology buy (as Pete Cashmore describes)

(2) an opportunity to experiment (and play in the sandbox a little bit)

(3) a chance to work their way, incrementally, towards new media strategies

That being said, I’m sure given what we’ve seen from Sony in the past few years that they will fail both with strategy and with execution