KUBA – A Change Management Tool

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During a time of change it’s critical to manage all stakeholders through every step:

Know
Understand
Believe
Act

It deconstructs nicely – individuals can’t act until they believe. They won’t believe until they understand. And they can’t understand until they know.

So where to start? By communicating (repeatedly).

I believe attribution for this eventually works its way back to the former editor of the Hamilton Spectator. It’s wonderfully simple, yet has resonated with everyone I’ve told it to.

  • http://ifacethoughts.net/2007/04/10/kuba/ KUBA on iface thoughts

    [...] Kelton writes about KUBA as a change management tool. Know – Understand – Believe – Act. It does click immediately, I think if everyone did follow this [...]