During a time of change it’s critical to manage all stakeholders through every step:

Know
Understand
Believe
Act

It deconstructs nicely – individuals can’t act until they believe. They won’t believe until they understand. And they can’t understand until they know.

So where to start? By communicating (repeatedly).

I believe attribution for this eventually works its way back to the former editor of the Hamilton Spectator. It’s wonderfully simple, yet has resonated with everyone I’ve told it to.